Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is crucial that both teams know their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.
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